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| Chua family behind the Eng Bee Tin brand |
Now on its 113th year, Eng Bee Tin continues its legacy of honoring Filipino-Chinese heritage through hopia—a timeless symbol of family, friendship, and shared culture.
The National Hopia Day 2025 will also feature Visayas and Mindanao pop-up activations, with Robinsons Galleria Cebuhosting the celebration on July 16–20, and Gaisano Mall Davao from July 23–27.
One of the key highlights of this year’s event is the official launch of Hopia Etneb—a ₱20 hopia promotional campaign that celebrates Eng Bee Tin’s roots as a homegrown brand in the City of Manila. This initiative was inspired by Manila Mayor IskoMoreno, who originally broached the idea to Eng Bee Tin COO Gerik Chua during his earlier term. Now, with Mayor Isko's return to office, the timing couldn’t be more fitting.
Amidst growing economic challenges and inflation, Hopia Etneb aims to bring affordable, quality hopia back to the masses, making sure every Filipino can enjoy this beloved classic.
“This isn’t just about hopia,” said COO Gerik Chua. “It’s about honoring our roots, celebrating our community, and recognizing how food brings us together across generations.”
“Every hopia tells a story,” added Finance Manager Roche Chua. “Through National Hopia Day, we celebrate culture, comfort, and the delicious flavors of home.”
Operations Executive Gerald Chua shared: “National Hopia Day is our tribute to the millions of Filipinos who have journeyed with us. They are more than customers—they are family.”
Adding to the fun is the return of the Hopia Hakot Challenge, where lucky participants can win up to ₱15,000 worth of EngBee Tin goodies! There will also be exclusive hopia flavorslaunched just for NHD—featuring new, exciting Filipino twists on this timeless treat.
Mark your calendars and don’t miss the biggest hopiacelebration of the year—from Manila to Cebu to Davao. Join us in celebrating National Hopia Day 2025—a month of flavor, heritage, and joyful unity.
For updates and promo mechanics, follow Eng Bee Tin on social media.
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| From left: Gerald, Roche and Gerik Chua |
Throughout the entire month of July, hopia lovers can enjoy great deals on their favorites. Every Monday (July 7, 14, 21, 28), participating products will be available at 10% off. The main event weekend on July 18-20 ups the ante with a 20% discounton select items at Eng Bee Tin branches nationwide.
The National Hopia Day 2025 will also feature Visayas and Mindanao pop-up activations, with Robinsons Galleria Cebuhosting the celebration on July 16–20, and Gaisano Mall Davao from July 23–27.
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| Last year's National Hopia Day artwork before going nationwide in 2025 |
Amidst growing economic challenges and inflation, Hopia Etneb aims to bring affordable, quality hopia back to the masses, making sure every Filipino can enjoy this beloved classic.
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| Chua siblings with Cory Quirino (second from left) and Isko Moreno |
“This isn’t just about hopia,” said COO Gerik Chua. “It’s about honoring our roots, celebrating our community, and recognizing how food brings us together across generations.”
“Every hopia tells a story,” added Finance Manager Roche Chua. “Through National Hopia Day, we celebrate culture, comfort, and the delicious flavors of home.”
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| Chua family with Isko and Cory celebrate National Hopia Day |
Operations Executive Gerald Chua shared: “National Hopia Day is our tribute to the millions of Filipinos who have journeyed with us. They are more than customers—they are family.”
Adding to the fun is the return of the Hopia Hakot Challenge, where lucky participants can win up to ₱15,000 worth of EngBee Tin goodies! There will also be exclusive hopia flavorslaunched just for NHD—featuring new, exciting Filipino twists on this timeless treat.
Mark your calendars and don’t miss the biggest hopiacelebration of the year—from Manila to Cebu to Davao. Join us in celebrating National Hopia Day 2025—a month of flavor, heritage, and joyful unity.
For updates and promo mechanics, follow Eng Bee Tin on social media.
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