SAFC and CARMA Philippines Establish a Strategic Collaboration to Redefine Media Intelligence and Amplify Communication Impact

(L-R): SAFC Chief Operating Officer, Jerwayne C. Corsino, SAFC President & Managing Director, Joel C. Cruz, CARMA Philippines Business Development Manager, Joanna Christina Toledo Tinio, SAFC Senior Executive Vice President, Raul Paul U. Mendoza, and SAFC Corporate Communications Group Head, Robel G. de Jesus)

SAFC, one of the leading and fast-growing non-bank financial institutions in the Philippines, has announced a strategic collaboration with CARMA Philippines, a global leader in media insights and intelligence. This partnership signals a significant step forward in SAFC’s journey to leverage advanced media insights to elevate communications and strengthen stakeholder impact.

In today’s fast-paced media landscape, managing public sentiment is challenging. SAFC understands the value of data-driven strategies and has partnered with CARMA to harness advanced media intelligence tools. This partnership ensures that SAFC’s messages are communicated effectively across multiple platforms, which ultimately influence public opinion and business outcomes.

Beyond Traditional Media Monitoring

CARMA, known for translating traditional media and social media data into actionable insights, has been at the vanguard of media intelligence and analysis for over 40 years. This collaboration goes beyond monitoring media presence, focusing on developing and producing data-driven narratives that align with SAFC’s mission to improve Filipinos' financial well-being through its services.

Jeremiah Rodrigues, General Manager of Malaysia and the Philippines at CARMA Asia commented: “SAFC’s decision to work with CARMA reflects their data-driven approach to communications. We look forward to working with them to deliver the insights they need to enhance communications efforts and support strategic decision-making.”

Rob de Jesus, Corporate Communications Group Head of SAFC, added: “As SAFC celebrates 21 years of making Filipinos’ lives better, this partnership with CARMA comes at the perfect time. Partnering with Carma allows us to not just monitor our media presence but to understand the deeper impact of our messages. CARMA’s insights will enhance our storytelling and help create communications that resonate with our audience, elevating SAFC’s visibility and strengthening our connections with the communities we serve.”

A Shared Vision for the Future

SAFC and CARMA Philippines aim to set a new standard for media intelligence in the financial sector. By integrating real-time media insights with strategic communication, this collaboration will ensure that SAFC’s messages reach the right audience and create a lasting impact. The partnership emphasizes proactive media management, allowing SAFC to shape public perception, protect its reputation, and drive its mission forward.

This collaboration combines technological innovation with expert human analysis, delivering results-driven strategies beyond standard media monitoring. By continually tracking media sentiment, SAFC gains a competitive edge in crafting narratives, ensuring that every story shared, every message communicated, not only reaches its audience but also leaves a lasting, positive impact.

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About SAFC:

SAFC, established in 2003, has been at the forefront of non-bank financial services. The company's commitment to innovation and financial inclusion is evident in its diverse product offerings, including Sangla ORCR, Sangla Titulo, Second-hand Car & Truck Financing, and  Brand New Car & Truck Financing. The "2ONE" campaign reflects SAFC's dedication to a future where every Filipino can thrive.

Beyond financial solutions, we stand as HEROES for community growth, environmental sustainability, and holistic wellness.

About Carma Philippines

CARMA is a global leader in communications intelligence, transforming media data into actionable insights since 1984. CARMA offers real-time media monitoring and sophisticated evaluation programs across print, broadcast, online, and social media platforms.