Santé International inducted into DSAP, reinforcing commitment to ethical direct selling

Kim Atienza (left) and Joey Marcelo

Santé International was formally inducted as a Regular Member of the Direct Selling Association of the Philippines (DSAP) last September  during the association’s 3rd General Membership Meeting at Discovery Suites, Ortigas.

Known for its flagship Santé Barley products, Santé International is a wellness and direct selling company that has built a growing community of business owners, creating entrepreneurial opportunities for Filipinos while steadily expanding its presence in international markets.

Its admission into DSAP marks another significant achievement, reinforcing the company’s commitment to credibility, integrity, and ethical business practices.

“This milestone reflects years of hard work, perseverance, and our commitment to building a company founded on credibility and integrity,” says Santé International CEO Joey Marcelo.

“Being part of DSAP is both an honor and a responsibility. It reinforces the standards we believe in and the trust that our business owners and customers place in us.”

For Santé’s business owners, the membership carries an added advantage.

It provides another valuable credential when introducing the company to prospective customers and business partners, while reinforcing their responsibility to share accurate product information, present business opportunities responsibly, and deliver dependable customer service.

DSAP is an established industry association that champions ethical and responsible direct selling in the Philippines, with its Code of Ethics promoting professionalism, accountability, and consumer trust.

“Our business owners are at the heart of Santé’s success. This achievement belongs to them as much as it does to the company,” Marcelo adds.

“As we continue to grow, our priority remains the same: to empower our people, uphold ethical business practices, and create meaningful opportunities built on trust.”

Beyond the recognition, DSAP membership also opens doors for Santé to collaborate with industry leaders, exchange best practices, and help raise standards across the Philippine direct selling sector.

For Santé International, the milestone is both a celebration of how far it has come and a commitment to what lies ahead.

Because lasting success begins with trust, and trust is built through integrity.