Landers Meat Festival 2025 gives customers the 'wow experience'

 

Landers, in partnership with Bounty Fresh, has an ongoing Meat Festival across its 15 stores nationwide.

The kick-off was held recently at Landers Arca South, headed by Landers deputy CEO Bill Cummings and Bounty Fresh head of sales and modern trade Joan Wong.

Arvic Tan (left) and Diane Medina

The event was hosted by actress-influencer Diane Medina while actor and celebrity chef Arvic Tan did a demo of two Bounty Fresh meat dishes, including the chicken shawarma wrap.

Adding more fun was an appearance by and dance number from Bounty Fresh mascot, Chicky, to the delight of both the young ones and the young at heart in attendance.

In an interview, Bill said this is their biggest Meat Festival yet with the aim to give their customers (particularly time-starved mom who are still always on the lookout to serve their families good food) that "wow experience."

Bill Cummings

Aside from offering discounted Bounty Fresh products at Landers throughout the festival up to Nov. 9, they aim to show how to pair meals "quick and easy," said Bill. 

He added it's no-brainer to partner with Bounty Fresh because their products have "outstanding quality" and the brand has always been known for having "respect for value"----just like Landers.

"That's where the crossroads meet," he said.

The Landers Meat Festival is always held during the Ber months as the Philippines is known to have the longest celebration of Christmas in the world, with good food always integral to the festivities.

Bill told media Landers offers several products that can only be found in their stores; the 16th branch opening soon at the Aseana area in Pasay City.

Joan Wong

Joan revealed there will be a lot of product sampling across Landers stores throughout the festival.

She pointed out that Bounty Fresh chickens and pigs are raised healthy and fresh "and antibiotic-free" so the meats are safe and delicious to eat.