Jayda continues showbiz journey with both Viva and UMG PH

Jayda

 Jayda is ready to begin a new chapter as she joins the Viva family.

Together with Universal Music Group (UMG) Philippines, Jayda enters a publishing and recording contract with Viva Records, as well as a co-management contract with V AA (Viva Artists Agency) for potential movies, series, and brand deals.

Talent runs in the veins of the young singer-actress, being the daughter of the "Original Prince of Pop” Dingdong Avanzado and the “Phenomenal Diva” Jessa Zaragoza.

She launched her showbiz and music career in 2017. She has since then worked with brands, released her debut EP "In My Room" (June 2018), became a regular on ASAP and held her first major digital solo concert entitled "Jayda in Concert."

Following this milestone, Jayda released more music between 2021 and 2024, including “No Way But Up,” which served as the official soundtrack for the TV series Teen Clash—a show that also marked her acting debut—and “Right Lover, Wrong Time,” which she co-wrote with her father, Dingdong.

In 2023, Jayda also signed with Republic Records Philippines, a subsidiary of UMG Philippines.

Jayda’s passion for music has earned her notable accolades early in her career, including Best Female Recording Artist at the 32nd Awit Awards in 2019 and Female Pop Artist of the Year at the 13th PMPC Star Awards for Music in 2022 for her song “Sana Tayo Na.”

Now, as she officially joins the esteemed roster of V AA (Viva Artists Agency) and bags a recording contract for Viva Records, Jayda is poised to continue developing her acting talents and showcasing her musical prowess—further solidifying her place as one of the most promising young artists of her generation.

For more details and upcoming announcements, visit Viva Artists Agency’s website (vivaartistsagency.ph) and follow them on social media via Facebook

(facebook.com/vivaartistsagency), Instagram (instagram.com/vivaartistsagency), and TikTok (tiktok.com/@vivaartistsagency