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| Ashley Ortega |
New Luxe Slim endorser Ashley Ortega believes beauty should emanate from wellness.
"I've always believed in taking care of my body and my well-being—not for anyone else, but for myself," she said in a statement. "This brand aligns with what I personally stand for: confidence, strength, and self-love."
At a press conference immediately following her contract signing with Luxe Beauty and Wellness Ventures Corp. Founder and CEO Anna Magkawas, the actress reveals that contrary to popular notion, the no pain-no gain dictum doesn't always hold.
"Like, ako, may sweet tooth---at malakas ako kumain ng rice!" she revealed. "I don't starve myself, kumbaga saktong amount lang ang kinakain ko (to keep fit)."
The budding actress is no picky eater at all. She recalls a time in her life when she would eat just rice with soy sauce or taro on bread "kapag walang budget" or chips as viand.
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| Anna Magkawas (left) and Ashley Ortega |
Her authenticity is what exactly caught the eye of Anna.
"Ashley represents the kind of beauty that comes from within—grounded, strong, and inspiring. We’re proud to have her as part of Luxe Slim. She’s not just an endorser; she’s a symbol of what our brand is all about," the executive said.
Ashley is such a fan of Luxe Slim beverage that she'd drink it everyday while she was inside Bahay Ni Kuya on "Pinoy Big Brother"---and she'd say so too, long before she was offered to sign with Luxe Slim.
The contract signing was graced by key executives from Sparkle GMA Artist Center, including First Vice President for Talent Development and Management Joy Marcelo, Senior Talent Manager Junalyn Navarro, Assistant Vice President for Talent Sales, Branding, and Marketing Anne Puno-Ignacio, Senior Manager for Sales Renze Banawa, and Senior Account Executive Albert Cruz.
The brand remains committed to encouraging Filipinos to feel good from the inside out, and Ashley’s presence is expected to spark a deeper connection with a new generation of empowered consumers.
“We are Luxe. We are beauty. We are wellness. And… we’re just getting started," said Anna.
Watch the video of the press conference here:
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