The trusted brand brings together two of the nation’s most beloved icons for its #LiveForMore campaign
Bossing Vic and Meme Vice, celebrated for their enduring popularity and widespread influence, have joined forces to promote health and wellness as Santé Barley brand ambassadors. This historic partnership reflects the brand’s commitment to inspiring healthier lifestyles through role models who embody both success and well-being.
Both stars are celebrated for their unparalleled achievements in Philippine entertainment. As an original host of the long-running noontime show Eat Bulaga! alongside his brother Tito Sotto and Joey de Leon, Bossing has been a household name for decades.
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| Vic Sotto (left) and Joey Marcelo |
Most recently, Bossing took on his first real dramatic role in the 2024 film The Kingdom, a project that marked a significant departure from his usual comedic repertoire. Known for his strong commitment to a healthy lifestyle, enduring connection to fans of all ages, and dynamic onscreen presence, he’s the perfect face for a brand that’s all about promoting a better quality of life.
Meanwhile, Vice Ganda, known to millions as the Unkabogable Phenomenal Box-Office Superstar, has redefined success with an impressive multi-faceted career that encompasses television, film, music, and live events. Vice continues to lead the pack of his top-rating and worldwide trending daily noontime show It’s Showtime while earning Best Original Game Show for Everybody, Sing! at the 2023 ContentAsia Awards. His role in And The Breadwinner Is... earned him a Special Jury Citation at the 2024 Metro Manila Film Festival. The film, directed by Jun Lana, grossed over PHP 400 million in ticket sales, marking Vice’s seventh box-office hit.
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| Vice Ganda (right) and Joey Marcelo |
Vic and Vice credit their active lifestyles and successful careers to self-care — a commitment they now share with Santé Barley. Cultivated in New Zealand’s pristine Canterbury region and certified organic by BioGro, Santé Barley’s products offer a rich blend of essential nutrients, including vitamins, minerals, amino acids, and antioxidants. These benefits contribute to improved digestion, enhanced immunity, and overall vitality, making it a trusted companion for individuals aiming to live healthier lives.
“Having Vic and Vice on board is a dream come true,” says Santé International CEO, Joey Marcelo. “Together, they inspire Filipinos to #LiveForMore—pursuing success, happiness, and health all at once.”
The campaign will see Vic and Vice headlining various initiatives, including digital content, and live events, where they will share their personal journeys with health and wellness. Through this partnership, Santé Barley aims to educate Filipinos on the transformative power of its organic health products.
Vic shared his excitement about the campaign: “I’m honored to join Santé Barley in their mission to empower Filipinos to live better. Good health is a gift, and we all have the power to nurture it with the right choices. Santé Barley is a product I trust, and I’m excited to share it with more people.”
Vice echoed his sentiments: “I’ve always believed that health is the foundation of everything. I stay active and energized because I take care of my body, and Santé Barley has been a big part of that. I’m so excited to share with everyone how Santé Barley has helped me live for more — not just in my career but in all areas of my life.”
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