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| SAFC Key Leaders proudly welcome their newly appointed President & CEO, Kevin John N. Cabanban (center, standing in a suit), and the new Chief Operating Officer, Azenith S. Cabrera (seated in front, 3rd from the left), as they mark the beginning of an exciting new chapter for the organization. |
SAFC, one of the leading and fast-growing non-bank financial institutions in the Philippines, celebrates its 22nd anniversary with the launch of its new campaign, #Brighter2omorrow2gether.
This milestone highlights over two decades of service to Filipinos, providing accessible financial solutions and forecasts a future built on partnerships and sustainable growth.
22 Years of Impact of Building an Impact
From its foundation, SAFC has journeyed from a modest financial service provider and has grown into a network of 85 branches serving Filipinos nationwide. Over the years, SAFC has helped individuals achieve financial independence, supported small businesses, and contributed economic development across diverse communities.
The #Brighter2morrow2gether campaign attests to SAFC's ongoing mission to make financing more accessible and inclusive, working hand-in-hand with its clients and partners to create shared success.
Welcoming New Leadership
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| Kevin John N. Cabanban |
Marking this anniversary, SAFC welcomes Kevin John N. Cabanban as its new President and CEO. With an impressive career at Asialink Finance Corporation, including key roles as Deputy COO for Sales and Assistant General Manager for Sales and Marketing, Mr. Cabanban brings a wealth of experience, strong leadership, and a clear, forward-looking vision to guide SAFC’s continued growth and success.
"At SAFC, we are committed to serve and prioritize our communities. Together, we will empower more Filipinos to seize opportunities and confidently progress. As we step into our 22nd year, we look forward to unlock more possibilities for every Filipino."
Succeeding Joel C. Cruz, who led SAFC for 19 years, Mr. Cabanban aims to build on this foundation by introducing new ideas while staying true to SAFC’s values.
Complementing this leadership transition, SAFC also announces the appointment of Azenith S. Cabrera as its new Chief Operating Officer. With more than a decade of expertise in financial management and operations, Ms. Cabrera will strengthen the leadership team and further reinforce SAFC’s dedication to deliver exceptional service.
A Campaign for Everyone
The #Brighter2morrow2gether campaign isn’t just a celebration—it’s an invitation for employees, clients, and communities to shape the company’s future together. The campaign focuses on:
● Tailored Financial Products: Helping SMEs, entrepreneurs, and individuals meet their goals.
● Community-Centric Programs: Enabling programs that promote economic, financial, and social progress.
● Sustainability and Growth: Strategies that harmonize business objectives with environmental stewardship and social welfare.
SAFC is committed to generate widespread positive outcomes through collaboration and collective action, ensuring that its advancements resonate profoundly with all stakeholders.
The Path Forward
As SAFC marks its 22nd anniversary, it celebrates a legacy of excellence while embracing the promise of a brighter future. Guided by dynamic new leadership, powered by a passionate team, and anchored in its steadfast goal, SAFC stands ready to uplift even more Filipinos, turning aspirations into reality and dreams into achievements.
Because brighter tomorrows don’t just happen—they’re built together.
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About SAFC:
SAFC is one of the leading and fastest-growing non-bank financial institutions in the Philippines. Since its foundation in 2003, the company has expanded from seven branches in 2006 to a nationwide network of 85 branches today.
SAFC is aggressively expanding operations in Northern Luzon and the National Capital Region (NCR) to make its services more accessible. This growth addresses the rising demand for reliable and affordable financing solutions in key regions.
Over its 22-year journey, SAFC has become a trusted financial partner, empowering countless Filipinos and supporting small and medium enterprises (SMEs). Through accessible financial solutions, the company contributes to job creation, local business growth, and community development.
Aligned with its vision for its 22nd year campaign #Brighter2morrow2gether, SAFC remains committed to foster inclusivity, innovation, and progress—building a brighter future hand in hand with the communities it serves.
To learn more, visit www.safc.com.ph.
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