SAFC’s #BeALifeHero Campaign Reaches Milestone—948 Lives Saved Through Blood Donation Drives with the Philippine Red Cross and Pasig LGU

L-R: Mica Ella Padilla, RMT of the Philippine Red Cross, SAFC Senior Executive Vice President Raul Paul U. Mendoza, SAFC President & Managing Director Joel C. Cruz, and Dr. Edmundo Marra, MD of the Philippine Red Cross)

SAFC proudly announces the remarkable success of its "Be a Blood Donor, #BeALifeHero" blood donation drive, which has collectively saved 948 lives since 2023. In partnership with the Philippine Red Cross and Pasig City's Local Government Unit (LGU), the bloodletting activities were held at SAFC's Head Office in Pasig, highlighting the company's continuous dedication to health and wellness awareness.

This year's blood drives coincided with international blood donation awareness campaigns every February, June, and October, exhibiting the vital importance of blood donations for patients in serious need. In 2024 alone, SAFC has saved 496 lives, surpassing last year's achievement of 452 lives saved through three bloodletting activities.

The dedicated efforts of volunteers from SAFC and Wisefund Finance Corporation resulted in the collection of a substantial amount of blood. These contributions are expected to make a significant impact on patients in critical conditions, especially newborn babies and those battling serious illnesses like cancer.

SAFC President and Managing Director Joel C. Cruz (L) and Senior Executive Vice President Raul Paul U. Mendoza (R) getting their blood collected by Philippine Red Cross representatives

SAFC President and Managing Director Joel C. Cruz and Senior Executive Vice President Raul Paul U. Mendoza set a commendable example by being among the first to donate blood. "This bloodletting activity is a reflection of the company's values—a company that genuinely cares about Filipinos. It's about living up to our principles of compassion, and doing good whenever we can," stated SEVP Paul Mendoza. Their involvement demonstrated the corporation's dedication to this noble cause and inspired others within the company to participate.

Adding to this, Corporate Communications Group Head Robel de Jesus remarked, "Our mission extends beyond our corporate objectives; it's about making a tangible difference in the lives of our fellow Filipinos. The overwhelming support we've received from our employees and partners reaffirms our commitment to fostering a culture of compassion and community service."

The bloodletting activity is an integral part of the larger SAFC HEROES program, the company's Corporate Social Responsibility (CSR) division devoted to meaningful and diversified community engagement. SAFC HEROES aims to instill a culture of giving and motivate individuals to take action toward building a better society. By honoring and assisting the heroes in our community, SAFC hopes to inspire more people to support these worthwhile organizations.

Looking ahead, SAFC intends to continue this program, partnering with Pasig City LGU and the Philippine Red Cross to host regular bloodletting sessions. Through these efforts, SAFC aims to maintain its commitment to saving lives and promoting a culture of compassion and community service, demonstrating that it is more than just a financial company.

For more information about SAFC's CSR initiatives or how to participate in future blood donation drives, please contact Rob de Jesus at rgdejesus@safc.com.ph