Accor’s Premium, Midscale & Economy Division Set to Break Record in Number of Signings across Asia

Novotel Genting Highlands
 Accor, the largest international hospitality group in Middle East, Africa & Asia  Pacific, is gearing towards a record-breaking year in signings in the Premium, Midscale, and  Economy Division across Asia, affirming its strong commitment to the region's dynamic  hospitality landscape. 

As of September, Accor has already inked management agreements for a total of 42  properties, adding over 11,000 keys to its robust portfolio. The outlook for the remainder of  2023 includes plans to sign an additional 20 projects, bringing an impressive 15,000+ total  new keys to the region. As part of this significant growth, the Group is actively focusing on  elevating its presence in the Premium segment with its Pullman, Swissôtel, Mövenpick, and Grand Mercure brands, with a substantial 17 hotels signed thus far. Simultaneously, Accor  remains steadfast in maintaining its leadership in the Midscale and Economy market, primarily  represented by Novotel, Mercure, and ibis brands. 

“Our commitment to the region is evident through our comprehensive growth strategies,  setting new benchmarks in terms of both the number of properties and keys signed, alongside  the introduction of innovative brands that cater to the diverse needs of the ever-evolving  Asian hospitality market. As we continue to ride on this momentum, Accor is undeniably at  the forefront of shaping the future of hospitality across the Asia region,” said Garth  Simmons, Chief Executive Officer, Premium, Midscale and Economy Division for  Accor in Asia

New signings include: 

Grand Mercure Bangkok Sukhumvit 68 (Thailand) 

  

Nestled along the bustling Sukhumvit Road, Soi 68, just a mere 200 meters from the  Udomsuk BTS station, Grand Mercure Bangkok Sukhumvit will tempt travellers to discover  all that Bangkok has to offer.  

Boasting an array of amenities, including two restaurants, a bar, a rejuvenating spa, a  swimming pool, a fully equipped fitness centre, and five versatile meeting and conference  rooms, this hotel ensures guests have every comfort at their fingertips. As a part of the  renowned Grand Mercure Hotels & Resorts family, it promises to enchant travellers with its  charm and an alluring hotel experience that kindles their spirit of adventure and curiosity. 

Grand Mercure Amritsar Airport Road (India)  

The eagerly awaited Grand Mercure hotel in the heart of Amritsar is set to redefine the city's  hospitality landscape with 100 spacious rooms, including five suites. Two delightful dining  options, as well as an expansive banquet hall, a top-notch spa and fitness center, and a  swimming pool complete the guest experience.  

Situated in the heart of Amritsar, a city celebrated for its rich cultural heritage and the iconic  Golden Temple, the Grand Mercure aims to be a symbol of elegance and comfort. Travelers  visiting this vibrant and historically significant city can anticipate a world-class  accommodation option that seamlessly combines Accor's modernity with the timeless charm  of local Amritsar.


Pullman Amritsar (India)  

Accor is pleased to announce the signing of its second Pullman property in India.  Targeting the new generation of business and leisure travellers. Pullman Amritsar will  open its doors in 2027, located in a prime location on a sprawling 9,642-sqm site in the  heart of Amritsar. The exquisite hotel will offer 200 well-appointed rooms, three  exceptional food and beverage outlets and a magnificent 1,200+ sqm banqueting  facility. Additionally, guests will have access to a state-of-the-art fitness centre and spa,  alongside a relaxing swimming pool. 

Mövenpick Living West Hanoi (Vietnam)  

Mövenpick Living West Hanoi takes over a 196-room property situated in the heart of Hanoi's  new Central Business District. This strategic location offers convenient access to numerous  office buildings, making it an ideal choice for business travellers seeking a comfortable and  accessible stay. Guests will be able to explore the vibrant city of Hanoi with ease, as the hotel  is just a stone's throw away from some of the city's most iconic landmarks, including the  Vietnam National Convention Center and My Dinh National Stadium.  

The hotel will open in Q4 2024, aiming to deliver a premium experience that aligns perfectly  with the long-stay trend, offering spacious rooms and a range of amenities designed to make  guests feel at home during their extended visits. 

Novotel Genting Highlands (Malaysia)

Scheduled to open in the fourth quarter of 2031, Novotel Genting Highlands will be a new  addition to one of Malaysia's key tourist destinations. The 300-room hotel will be located  within the King's Park mixed-use development project in the heart of Genting Highlands,  which encompasses over 2 km of street shops, an entertainment hub, an event hall, three  distinctive hotels, and upscale residences.  

Novotel Genting Highlands will offer a comprehensive array of amenities, including an all day dining restaurant, an inviting lobby bar, an exclusive executive lounge, a swimming  pool, spa, well-equipped fitness centre, ballroom, multiple state-of-the-art meeting rooms,  and a kid's club. 


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