Shaira Diaz chosen as first celebrity endorser of Magnifique White

Shaira Diaz (Photos by Angelito Azurin)

Shaira Diaz perfectly represents the new generation of skincare lovers all "woke" on what's good and bad for them and how to look beyond marketing campaigns to zero in on true worth of products.

At a press conference tendered for her launch as first celebrity endorser of Magnifique White, the "Unang Hirit" host under ALV Talent Circuit and Sparkle GMA Artist Center talked about the product not only enthusiastically but so knowledgeably too.

"Ang gusto ko sa Magnifique White ay gentle siya magpaputi, hindi masakit sa balat," she said. "Also may Vitamin E siya at anti-oxidants so habang pinapaputi ka niya ay tinutulungan din niyang ma-nourish ang skin mo."

She pointed out that these days, everyone wants to be the best version of themselves if not to "glow up."

"At dyan papasok ang produktong ito," she said. 

Shaira with Glenda Pingol

The contract signing with Shaira held at Edsa Shangri-la Hotel recently was headed by the CEO and President of Manna Venture Plus Inc, Glenda  Pingol; together with ALV Talent Circuit head Arnold Vegafria; CEO of the Consortium of the Cooperatives of Ilocos Sur Nueva Segovia, Divina Quemi; and Manna Ventures Plus Inc Vice President for Marketing, Ernesto Dee Guban.

Also at the event and acknowledged by Glenda were Angelito Azurin of Sol Aces Unlimited Co. and his wife, Nerissa.

Contract signing with Shaira Diaz at Edsa Shangri-La Hotel

According to Ernesto, Magnifique White can be used by adolescents and older people. He added that there is no need for astringents when using Magnifique White since their products can do the job of whitening skin all by itself.

Glenda pointed out that despite the challenges posed by the pandemic, they have thrived thanks to word-of-mouth endorsement by real consumers and direct-selling efforts.

So, why 28-year-old Shaira as endorser? We find the answer to how she perfectly represents the brand   in a statement given to media.

"Shaira Diaz is a refreshing and vibrant face in show business and skincare industry. Everyday, she is seen in the morning TV show 'Unang Hirit' as a beautiful, confident, and bubbly host --- one who is just naturally beautiful even when she is carefree dancing and cartwheeling on-cam. 

"Her entertaining and unfiltered appearance on social media gives smiles and laughs to her millions of followers as she dances with her friends, enjoys her career, treasures her relationships, opens up about her struggles, and shares how she takes care of herself.

"She confidently shows the world how she appreciates the simplest things in life with her hard-not-to-love beauty and personality."    

   Magnifique White is a line of skincare products manufactured by M Health, Beauty and Wellness, a subcategory of Manna Venture Plus Inc. Product formulation is backed by science and research, FDA-approved and recommended by dermatologists. The most popular products are the Gluta 3X Intense Whitening Face and Body Soap, and Kojic Acid with Vitamin E Face and Body Soap.

Magnifique White believes beauty is inherent, just waiting to be embraced and accentuated with simplicity, care nourishment and love, It aims to embody a "Gandang di Pinipili."

Magnifique White products are available through the City & Provincial Distributorship, Resellership, Shopee, and Lazada; and in 35 branches of Amesco Drug Pharmacy and Brigada Markets. For more details, call 0287213512 or email mhbwofficial@gmail.com