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| Dingdong Dantes at Ideal Vision inside SM Mall of Asia on May 25, 2023 |
Dingdong Dantes is ambassador of Italian Lifestyle Brand POLICE alongside Lewis Hamilton, the most celebrated F1 Superstar.
Their digital billboard was recently launched in Times Square, New York City to celebrate the brand's 40th Anniversary.
Dingdong is the first and only Filipino global brand ambassador of POLICE. He is also the very first owner of limited POLICE 40th anniversary eyewear collection given to him at his press launch held few days ago.
In line with the 40th Anniversary, POLICE has launched its global campaign, #AudacityWanted. This aims to to communicate that being cool goes beyond conforming to norms. That real men doesn’t have to be your typical macho.
"Audacity Wanted perfectly embodies the soul and essence of POLICE which has been a trailblazer in the industry for the past 40 years. The brand has always been one step ahead and has perfectly been anchored on its timeless contemporary look," said Valentine Olivier, Asia Pacific Regional Marketing Head of De Rigo Vision. "Hopefully, this campaign imparts a message of being daring and taking their own path alongside consumers."
Dingdong was quoted to have said in a statement: "I am a firm believer of defying norms and making a difference. It's an honor to join the #Audacity Wanted Movement with Police Lifestyle."
POLICE Eyewear and watches are available at Ideal vision, Watch Republic and The SM Store nationwide. To know more about POLICE follow @PoliceLifestyle on Instagram and Facebook.
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