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Kapuso viewers are in for another treat when it comes to their favorite movies and shows starring the most in-demand stars in the industry as GMA Pictures officially signed a joint venture agreement with Viva Films last April 29.
Present during the virtual signing were GMA Network Films, Inc. President and Programming Consultant to the Chairman and CEO Atty. Annette Gozon-Valdes; and First Vice President for Program Management Department Jose Mari R. Abacan.
In attendance from Viva were Viva Communications, Inc. Chairman and CEO Vicente Del Rosario, Jr.; Viva Communications, Inc. President and COO Vincent Del Rosario; Viva Artists Agency, Inc. President and COO Veronique Del Rosario-Corpus; and Viva Communications, Inc. SVP for Content Creation and Development Valerie S. Del Rosario.
Gozon-Valdes shares how this event strengthens the bond between the two giants in filmmaking, “We’ve done a lot of movies in the past together, and sa TV, marami na rin tayong nagawa with Viva and all have been successful. Whenever we work with Viva, it’s always a joy, everything runs very smoothly. We love partnering with them. This joint venture agreement just strengthens our partnership, so we hope to able to give the viewers quality movies, especially the theaters are starting to open, and people are starting to go to the cinema. We will be able to give them new movies with new casting combinations so hintayin nila ‘yun.”
Abacan expresses his excitement with the consistent partnership with Viva, “Matagal na kaming gumagawa ng pelikula together, this time pinaiigting lang namin ang partnership with Viva and para mas makadami tayo ng content na gagawin and hopefully this movie partnership will actually grow into other platforms.”
Del Rosario, Jr. considers GMA an ally in providing quality content to the Filipino audience, “We've been talking about this even during pandemic time. It's good that we've finalized a new agreement although we've done a lot of films with GMA. All are very successful. This is just a continuation of that previous and good venture with them. I'd like to say that this is a very strong partnership and hopefully we create a lot of good movies combining the great talents of GMA and Viva.”
Lastly, Mr. Vincent Del Rosario is grateful for GMA Network’s endless trust on Viva Films, “We’re very excited with the partnership. We’ve been working together with GMA for a long time. The exciting part is to be able to work with friends like Annette and Joey because we have the same creative wavelength. Hopefully, this partnership is the start of the many projects that we’ll be doing together. Salamat Annette and Joey for the trust in Viva.”
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